Solutions, expertise and proven case success

Our clients constantly challenge us with a broad range of needs. In response, we provide the following insight services:

  • Advertising & communications strategy (development, refinement, evaluation)
  • Advertising concept research (creative concept development, refinement, evaluation)
  • Brainstorming & idea generation (product concepts, naming, internal ideation, others—all through our Chalkboard Sessions®)
  • Brand positioning
  • Brand strategy (research, development, testing, refinement, implementation)
  • Communications tracking
  • Competitive intelligence (primary or secondary; online, in-field)
  • Conjoint analysis (pricing, features/attribute development)
  • Consumer package goods (development, evaluation, pricing)
  • Customer loyalty & retention
  • Customer relationship management
  • Design & packaging (evaluation, refinement, in-field user experiences)
  • Employee/customer mirroring
  • Ethnography
  • Field management
  • Influencer and/or C-level interviewing
  • Interactive/social media- based research
  • Internal/employee satisfaction
  • Litigation research
  • Product development (concept development, prototype testing, refinement)
  • Organizational development/insight (internal business/brand strategy development)
  • Pricing & price elasticity
  • Secret shopping, in-field interviewing
  • Web usability