Solutions, expertise and proven case success
Our clients constantly challenge us with a broad range of needs. In response, we provide the following insight services:
- Advertising & communications strategy (development, refinement, evaluation)
- Advertising concept research (creative concept development, refinement, evaluation)
- Brainstorming & idea generation (product concepts, naming, internal ideation, others—all through our Chalkboard Sessions®)
- Brand positioning
- Brand strategy (research, development, testing, refinement, implementation)
- Communications tracking
- Competitive intelligence (primary or secondary; online, in-field)
- Conjoint analysis (pricing, features/attribute development)
- Consumer package goods (development, evaluation, pricing)
- Customer loyalty & retention
- Customer relationship management
- Design & packaging (evaluation, refinement, in-field user experiences)
- Employee/customer mirroring
- Ethnography
- Field management
- Influencer and/or C-level interviewing
- Interactive/social media- based research
- Internal/employee satisfaction
- Litigation research
- Product development (concept development, prototype testing, refinement)
- Organizational development/insight (internal business/brand strategy development)
- Pricing & price elasticity
- Secret shopping, in-field interviewing
- Web usability